1. Changes in Purchasing Population: Power after 90/95

● Younger, more attention to design, texture, emotion, compliance, efficiency

● Hate rustic, cheap, process trouble.

● Is easy to produce, can cause social topics, easy to print LOGO, fast delivery

2. Change in order structure: small single quick return outbreak

● 50% order less than 3000 pieces

● Small batch, fast proofing, on-schedule delivery, flexible production

3. Changes in value standards: simple "cost-effective" to "quality-price ratio + heart-price ratio"

● Quality-price ratio: looks advanced, stable quality, no fall in price

● Heart-to-price ratio: educated, emotional, memorized, willing to bask in, providing social value

● Reject: cheap but ugly, expensive but useless, rustic, homogeneous

4. Custom mode changes: Standard Customization → Deep Customization

● Standard customization (about 67%): LOGO, color change, customized packaging

● Deep customization (about 34%): theming, brand element combination design, IP co-branding, gift box

● Trends: combinable, serialized, more likely to cause social discussion heat